B2B, which is the abbreviation of business-to-bus
iness or frequently used English business-to-business phrase, is the name given to intercompany marketing or sales practices. B2B is often compared to business-to-consumer (B2C) and consumer-to-consumer (C2C) sales.[1] In recent years, the e-B2B type has also become widespread. In the report of Electronic Commerce Coordination Board (ETKK) Legal Working Group dated 8 May 1998, electronic commerce; “It refers to all of the commercial transactions of individuals and institutions based on the processing, transmission and storage of digital information in the form of internet, text, sound and image in an open network environment or closed network environments that can be accessed by a limited number of users, and aiming to create a value.” It is defined as.[2]
E-Commerce, which is a very suitable form of trade for all companies, especially SMEs, helps to increase product options, increase the quality of products, and eliminate payment and delivery problems. E-commerce allows potential consumers to have information about the products offered to the market all over the world and allows new manufacturers to enter the world markets. The entry of lower priced and higher quality products into the market leads to increased competition among manufacturers and lowers the cost of all commercial transactions.
Electronic commerce will be beneficial as it saves producers and consumers, especially SMEs, from the disadvantages of traditional trade barriers such as distance from the market, lack of information and inability to produce according to demand.
B2B and e-business, e-commerce will replace traditional business models with many benefits listed below:
Better customer satisfaction and support
Rapid introduction of new products and services to the market
better service
Better buy and sell transactions
Less operating cost
Less production cost
Lower inventory cost
Electronic markets are intermediary sites where the services and products of seller and buyer companies are traded. This model is also defined as the many-to-many model.[3] Many terms such as online exchange, infomediary, I-market, digital marketplace, net hub are also used for this subject. In this model, the e-market combines the product catalogs provided by the suppliers and makes them available. This structure ensures that information is presented to users in a consistent way, searched and integration between buyer and seller. It also reduces the burden on the buyer and seller sides. Thus, many transactions such as asking for prices, auctions, and reverse auctions can be carried out easily.[4]
B2B is a system established for companies to get the materials they need. In this respect, it functions as a supply market for B2B companies. Many companies have the opportunity to easily sell the products they need during the production of goods and services or wholesale intermediate goods over the Internet. B2B is primarily a willingness to share accurate information and then a technological investment.[5] Searching, ordering, invoicing and payment transactions among product catalogs in the virtual environment can be included in this scope. In addition, joint research and development, project design, product design, engineering services and product distribution and delivery operations are within this scope. Business-to-business relationships can include horizontal relationships as well as vertical relationships. We can count them as companies, dealers, distributors and suppliers. Suppose your customers want to get information about your stocks without ever asking you. In this case, any report that will come out of your system must always be accurate and clear. Because there is no one to interpret the figures from your company, your customer believes what he sees on his screen. In today's work culture, everyone outside the company is a foreigner. It is not easy to accept that a stranger directly accesses our information without asking us. A company that wants to work in a B2B environment must adapt both its software and hardware system accordingly. The company should first ensure the rapid and accurate circulation of information within itself, and in the next stage, it should develop ways to share some of this information with customers, suppliers and business partners. For this, all transactions must be entered at the time and place they are, with the least error. Although B2B in e-commerce has been active recently, it is not a widely used system yet, because B2B applications do not follow a slow increase, the increase is exponential. Therefore, it is not difficult to predict the rapid spread of the B2B work environment, because the process develops in a chain reaction. For example, a company that works with 300 suppliers and has the power of sanction, takes a step in this area and drags 300 companies behind it. After a while, these suppliers, who switch to the B2B environment, start knocking on the doors of other companies they work with (customers or their own suppliers). The reason for this is that it is more difficult to follow two different working styles within the same company for a long time.
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